Branding, original illustrations, and packaging designs for Beach Town Beverage Co., a “cocktail ice cube” and drink mix brand based in South County, RI.
CHILLED PRODUCT, CHILL DESIGNS
Beach town beverage company wanted a branding presence and package design that evoked feelings of relaxation and tropical bliss. With custom illustrations and a splash of color, that’s exactly what we set out to create!
SUSTAINABILITY FIRST
Keeping with Beach Town’s focus on sustainability, natural ingredients, and organic products, it was a must to use fully recyclable packaging materials. To achieve this, we used raw kraft board belly bands.
This material lends a natural character to the clean and modern illustrations that adorn the band.
SHOW, DON’T TELL
For this branding and packaging project, the main focus was on communicating visually rather than through text. Clean, impactful illustrations were crafted to convey the product's purpose and benefits, minimizing the need for lengthy descriptions or extensive body text. The result is a design that is simple, engaging, and visually appealing.
